AvantPremiere Lab
Avant Premiere Lab is an educational programme tailor-made to address some of the pressing issues of contemporary film exhibition and distribution. This year, it is organized in cooperation with CICAE, the International Confederation of Arthouse Cinemas, a non-profit association aiming to promote cultural diversity in cinemas and festivals, dedicated to supporting and training arthouse cinema exhibitors internationally. The “Be Innovative” workshops showcase 2 case studies and 3 presentations by top experts, who will share their insights into the best response practices to a changing industry. “Be Innovative” is part of a series of workshops related to the Arthouse Cinema Training and Mentoring supported by Creative Europe-MEDIA.
Sunday August 13 15:00 to 16:15
Hotel Central - Avant Premiere Hub
Marketing session
Irini Siga, Marketing and Communications Manager - Biografcentralen - Stockholm, Sweden
Biografcentralen is a non profit organization working to fulfill arthouse cinemas’ needs by enhancing skills and strengthening international cooperation. One of their most important educational projects is Digital Marketing for Cinemas (traindmc.com), which Irini will showcase the highlights of.
Sunday August 14 10:00 to 10:15
Hotel Central - Avant Premiere Hub
Introduction and overview of the programme
Opening words by Christian Bräuer, president of the International Confederation of Arthouse Cinemas (CICAE) and Maša Marković, Head of Industry (Sarajevo Film Festival).
Sunday August 14 10:15 to 11:15
Hotel Central - Avant Premiere Hub
Between Tradition and Innovation - Funding Sources for Cinemas
Jean-Marc Quinton - Cine Zephyr - Paris, France
As the film industry evolved, cinemas evolved with it. What are the potential sources of income apart from ticket sales?How to identify and estimate them? What lessons can be taken from the mainstream sector?
Sunday August 14 11:45 to 12:30
Hotel Central - Avant Premiere Hub
Diversifying Funding Sources - A case study
Monica Sebestyen - Cinema Arta - Cluj, Romania
One of the oldest cinemas in the region soon turns 110 but stays young at heart. The cinema manager shares her insights on the positioning of her cinema and paving the way from grants to a diverse range of funding sources.
Sunday August 14 12:45 to 13:30
Hotel Central - Avant Premiere Hub
Diversifying Production and Distribution Pathways - A case study
Armin Hadžič, Head of Operations and Head of New Business Development - Meeting Point and SFF - Sarajevo, Bosnia and Herzegovina
Cinemas have a solid basis in a strong audiovisual market. But how can they thrive in a challenging environment? What activities can be combined to secure productions, distribution and exhibition in service of the audience?
Sunday August 14 15:00 to 16:15
Hotel Central - Avant Premiere Hub
Partners and Sources of Income
Javier Pachón - CineCiutat - Palma, Spain
Who do you want and need to work with? What’s the place of partnerships in your business model? Find new ways to increase income and reduce costs.